Design

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Category Key
 art 348

 

Design is essentially a rational, logical, sequential process intended to solve problems. It is about improving communication.


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Graphic design is a collaborative process between a client and a designer — in conjunction with producers of form (i.e., printers, programmers, sign makers, etc.)— to convey a specific message to a targeted audience. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages.

A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), web sites, publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

Design is the process of finding the most elegant answer to the question of ‘how do I?’

Design Fundamentals

Layout & Composition

Balance
Symmetrical Balance
Asymmetrical Balance
Isolation
Proximity
Repetition
Proportion
Unity
Grid Theory & rule of thirds
White space
Emphasis
Placement
Continuance
Isolation
Contrast
Proportion

Texture

Points
Lines
Shapes
Depth
Pattern

Color

Psychology of color
Color Tempreture
Color Value
Color Theory
RGB VS CMYK

Type

Text spacing
Text Alignment
Typeface distinctions
Choosing the right font

Imagry

Shooting the right image
Choosing the right image for the project

Cropping
Photoshop adjustments
File formats and resolutions

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